OwnChat's Deepavali Growth Engine — Live Masterclass
Turn last year's buyers into this year's bills.
75 minutes, hands-on, inside your own OwnChat account. You leave with your Deepavali segments built, your first festive campaign ready and RCS + SMS setup started — before the buying peak begins around 18 October.
போன வருஷம் வந்த customers-ஐ இந்த Deepavali-க்கு bills-ஆ மாத்துங்க. Session முடியும்போது உங்க campaign ready-ஆ இருக்கும் — lecture இல்ல, live-ஆ சேர்ந்து build பண்ணுவோம்.
Save your seat
Free for OwnChat customers. Join link and reminders come to your email and WhatsApp.
Leave with work done, not notes
Log in, follow along, and by 4:15 PM these three things exist in your own account.
8 Deepavali segments
Built from your billing data: last-Deepavali buyers, 90-day active, 180-day lapsed, 1-year inactive, high-value, saree, kidswear and menswear buyers.
Your first festive campaign
Template, image and offer chosen, back-up channel switched on, and a test message sent to your own phone before the session ends.
RCS + SMS setup started
Know exactly which documents to send so customers who aren't on WhatsApp still get your Deepavali offer. RCS approval takes 7–10 days.
Six weeks. One plan.
The masterclass lands just before the last safe date for RCS documents and three weeks before the buying peak.
Masterclass — build your plan
Best date to send RCS documents
Last safe date for RCS + SMS
Festive buying peak begins
Dussehra
Deepavali
Something to do every few minutes
More than half the session is live building in your account. We start at 3:00 sharp and end at 4:15 — promise.
Doors open
Say hello, share your shop and city, first quick poll.
One real Deepavali result
How a textile store matched a ₹1,549 campaign to ₹4.8L in bills — and what you'll leave with today.
Deepavali 2026 in one slide
Key dates, and the 3 gaps that cost festive sales: customers not on WhatsApp, Meta's festive message limits, daily sending limits.
What's new in OwnChat
Five 90-second live demos of the features built for this season.
Live build 1 · Your 8 segments
Create your Deepavali customer groups from POS data, together, step by step.
Live build 2 · Your first campaign
Template, offer, schedule, back-up channel — then a test to your own phone.
Hot seat
A 5-minute live audit of one customer's account, with 3 fixes you can copy.
RCS + SMS in 2 minutes
The documents, the dates, and a QR code to send them right away.
Launch Kit reveal + lucky draw + rapid Q&A
Only for those still with us. Then we close on time.
See what's new, then use it the same day
RCS + SMS back-up
WhatsApp first. If it can't be delivered, the same offer goes as an RCS message with your logo and buttons, then SMS — once per customer.
Instagram comment → WhatsApp
Someone comments "PRICE" on your Reel; they get a DM and move to WhatsApp, tracked to the post.
Click-to-WhatsApp ad replies
Instant first reply to every ad chat, with the ad source tagged so you know which ad brought the bill.
AI chat agent
Answers "is this saree available?" at 9:42 PM when your shop is closed, and hands over to your team when needed.
Revenue report with hold-out
Match messages to POS bills, and compare with a group that got nothing — so you see the real lift, not guesses.
POS-based segments
Recency, spend and category groups built from your billing software in minutes.
The Deepavali Launch Kit
Revealed at 4:08 PM to live attendees. Type CLAIM in the chat — open for 72 hours.
Deepavali template pack
10 WhatsApp templates in Tamil and English — we submit them for approval in your account.
8 segments, pre-built
The session's segments set up in your account from your POS data.
7-week campaign calendar
What to send, to whom and on which channel — from now to 30 November.
RCS + SMS fast-track
Document review within 4 working hours and your DLT call booked the same day.
Done-with-you setup call
30 minutes: we build your first Deepavali campaign with you on screen. First 25 accounts.
Post-Deepavali ROI review
Your revenue report with a hold-out group, reviewed 1:1 after 8 November.
Lucky draw
3 winners get a full done-for-you Deepavali campaign. Live attendees at 4:08 PM only.
Speakers
Abdul Rahman
Chief Marketing Officer
OwnChat | iEYAL
Walks you through the Deepavali plan, the results and the Launch Kit.
Sethumeena Ramanathan
Senior Customer Success
OwnChat | iEYAL
Leads the live builds — segments, campaigns and RCS + SMS setup.
Built for textile teams
- Owners and managing directors of saree, menswear, kidswear and family textile stores
- Marketing staff who run WhatsApp campaigns
- Store managers who handle customer chats
- Tip: register two people per account — one to watch, one to build
What to keep handy
- A laptop with your OwnChat login (phone alone makes building hard)
- Your phone nearby to receive the test message
- Your POS or billing software name
- Your Deepavali offers — even rough ideas
Textile store, Karnataka
₹1,549 → ₹4.8L
One purchase-receipt campaign to 18,291 existing customers. 258 bills matched in POS. ₹310 for every ₹1 spent.
Historical, anonymised OwnChat client result. Revenue attributed by matching messages to POS bills. Results vary; this is not a guarantee.
Questions before you join
Is it free?
Yes. The masterclass is free for OwnChat customers.
What language is the session in?
Tamil and English, the way we speak with our customers every day.
Do I need to be an OwnChat customer?
The live builds happen inside your OwnChat account, so the session is designed for existing customers. Not a customer yet? WhatsApp us at +91 86103 16757 and we'll share the replay and a demo.
Will there be a recording?
Yes, registrants get the replay within 24 hours. The Launch Kit and lucky draw are for live attendees only.
I can't leave the shop at 3 PM. Is there another slot?
Register anyway — we'll send the replay and details of any encore session to your WhatsApp.
Do I need RCS and SMS to attend?
No. WhatsApp-only accounts are welcome — we'll show you how to add RCS and SMS during the session.
Your Deepavali campaign, ready in 75 minutes
இந்த Deepavali-க்கு உங்க customers ஏற்கனவே உங்க POS-ல இருக்காங்க. வாங்க, சேர்ந்து plan பண்ணலாம்.
Questions? WhatsApp +91 86103 16757